Role: Founder + Creative Director

A passion project of mine. Virgil Abloh once said, "I could design the candle, or I could design the room that surrounds it." Inpired by this philosophy, I created a wellness brand around plant care. Developing the brand and visual identity from start to finish, I wanted to visualize the belief that plants inspire and enrich the spaces we live in. Overseeing all visual touchpoints, I partnered with a dedicated team of freelance designers, developers, 3D artists, photographers, and copywriters to bring the vision to life.