Mejuri Brand Video

Role: Art Director

Worked alongside the Digital Art Director, Editorial Lead, and Content Leads to conceptualize Mejuri’s Brand Video that would be used across owned channels and paid ads (Facebook & Instagram).

Click the link below to watch the full video.

Mejuri Digital

Role: Art Director

Collaborated with Editorial Lead and Content Lead to conceptualize and execute on launch assets for Mejuri’s weekly product drops across e-commerce, email marketing, and social media.

Mejuri Fall 2019
360° Marketing Campaign

Role: Art Director

Established the creative direction for Mejuri’s Fall 2019 marketing campaign. Oversaw all online and offline creative touchpoints from concept to execution, including, web, social media, OOH and retail lookbooks.

Mejuri Hulu Commercial

Role: Art Director

Worked closely with the Creative Director to conceptualize and execute the brand’s first television ad, which includes copywriting, storyboarding, casting and assisting with creative direction on set.

Mejuri Package Design

Role: Art Director

Worked alongside the Creative Director to ideate on, execute, and source all design components including shipment mailer, dust bag, jewelry box, stickers and miscellaneous brand design assets.

Mejuri Retail

Role: Art Director

Led the brand design team to successfully launch Mejuri’s first retail locations in Toronto, New York, Los Angeles, San Francisco, Boston and Austin. Established Mejuri’s retail brand identity and managed the team of designers, copywriters, photographers and product designers to execute brand guidelines consistently throughout all store openings.