CHANEL Content Creation
Role: Associate Creative Director, Métier Creative
Collaborated with Chanel’s Beauty & Fragrance team to conceptualize and produce creative content to promote the 100th Year Anniversary of CHANEL N°5. Presented storyboards and scripts for VIP guests, influencers and media representatives to use as guidelines for content production across social media and editorial content. Directed photographers and videographers on-site during content production in Miami while overseeing a team of remote, freelance editors to provide same-day edits for the client and PR teams.
Flow Water Marketing Campaign
Role: Senior Art Director, Métier Creative
Collaborated with copywriters and art directors to ideate on brand themes and messaging for Flow’s biggest campaign to date featuring Hollywood’s biggest names including, actress Halle Berry, NBA player Russel Westbrook, and international artist Shawn Mendes.
OUAI Haircare Launch Campaign
Role: Designer & Art Director
Conceptualized and executed upon all graphic design and photography needs to prepare for the brand’s launch.
Miami Design District
Content Creation
Role: Designer & Art Director
Traveled to Mami on a quarterly basis to photograph evergreen content for the Miami Design District. Retouched all imagery and designed custom graphics to support monthly initiatives across the district’s website and social media channels.
Dior Beauty Content Production
Role: Designer & Art Director
Assisted the photographer on-site, retouched, and prepared all campaign assets that would launch across Dior Beauty Ambassadors’ respective social media channels.
Stuart Weitzman
Content Creation
Role: Designer & Art Director
Directed, photographed, and retouched campaign imagery to support Stuart Weitzman’s marketing initiatives for social media.
browse: